A successful advertising campaign facilitates in
spreading the word about your products and services, attract customers and also
generate sales. Whether you are trying to encourage new customers to buy an
existing product or launching a new service, there are a number of advertising
techniques you can choose from.
The most suitable advertising option for your
business depends upon your target audience. Another factor to be considered is
the most cost effective way to reach as many of them as possible. The
advertising decision should also reflect the appropriate environment for your
product or service. For instance, if you know that your target customer is
looking for a particular feature in smartphones, you should advertise that.
Below are some of the most prominent advertising
techniques used by businesses around the globe.
Newspaper advertising can help to promote your
business to a wide range of potential customers. Every day we observe number of
advertisements listed in newspapers. From local to national, all newspapers are
used for advertising by companies. Companies operating on a small scale tend to
use local newspapers like Ajit, Jagbani while big companies use newspapers like
Times of India, Hindustan Times, Tribune etc.
Magazine
Advertising in a popular magazine can help to reach
your target market in a considerably short span of time and that also with less
efforts. Readers tend to read magazines in their free time and keep them for
longer, giving your particular advertisement more than one chances to attract
attention. Some of the popular magazines are Vogue, Cosmopolitan, GQ, Forbes
etc.
Advertisements in magazines appear too attractive
that a reader is tempted to have a look at it. The more number of times he
reads the magazines, the more likely he is to see the advertisement and buy the
product or service.
Radio
Advertising on the radio is a traditional way to
reach the target audience. Although this advertising technique has become a bit
old fashioned but it is still effective.
Some of the popular radio channels in India are RED
FM 93.5 and BIG FM 92.7 . If you can identify the popular radio channels in a
particular area and advertise your product there, it is highly likely that the
product will experience a rise in its sales. Its disadvantage is that people do
not usually remember what they hear while they are driving. The best way to
overcome this disadvantage is the repetitive advertisement of the same product
to reach the potential customer.
Television
Television has an wide reach and advertising on
television is appropriate if you cater to a large market in an area. Television
advertisements have a great advantage of visuals combined with sound. As
we saw earlier that radio is not effective as it does not have any visuals.
Customers tend to retain the visuals more than the sound. Through television
advertising, one can illustrate what the product is all about and how is it
different from other similar products.
Television advertising is very expensive as
compared to radio. The cost of advertising also depends upon the channel and
program you choose. For instance, Advertising in the INDIA vs PAKISTAN match
incurs huge amount of money. Only the big players in the market can
afford that.
BILLBOARDS
Billboards are an effective means for OUT OF HOME
advertising. They are often located at prime locations to attract the attention
of the public. Billboards can also be seen on the sides of buildings on the
highways or stadiums. Billboards are so huge that anyone passing by is tempted
to have a look at it. Many movies are also advertised through billboards.
Online
Online advertising has experienced significant
growth in the recent years. Through online advertising, you can reach a large
audience in a short span of time. Nowadays, people spend a significant amount
of time using their smart phones and laptops. Companies have taken this fact
into consideration, thereby focusing a lot of attention on online
advertising.
